Marketing is officially one of the most popular degrees. In the US, it is currently the 13th most popular out of 384 top majors as ranked by College Factual. Moreover, the demand for marketing graduates is projected to grow during the 2020s.
However, if you are looking for a program to make your college years a breeze, this is probably not the one. Contrary to popular belief, marketing curricula include many difficult subjects, plus you’ll also need to take electives and get hands-on experience while in college.
In such circumstances, homework can become a problem – particularly, most students have difficulties with various writing assignments. Luckily, a simple “write essay for me” request placed on an essay service can help you tackle this problem quickly and efficiently. But of course, you will still need to study a lot to become a true professional.
But what exactly are you going to study? Read on to find out.
Marketing-Related Degrees
If you are interested in building a career in this popular field you first need to get a relevant degree. It doesn’t necessarily have to be a General Marketing degree, though, as colleges offer many different programs in adjacent fields.
For example, you can choose to major in:
- International Marketing
- Marketing Research
- Digital Marketing
- Advertising
- Consumer Psychology, and more.
All of these degrees, however, imply that students have advanced writing skills and are ready for loads of writing tasks. As the number of such tasks can be overwhelming, it’s good to have the best essay writing service reviews at hand to quickly find an essay writer to get help. Many students already use this method, and you will most likely find it convenient, too.
As for the concrete subjects you’re going to study, they may differ depending on your program, the college, and even the country. But typically, most field-related programs in all countries include the subjects from the following list.
The General List of Marketing-Related College Subjects
From broad to specific, here are some of the subjects you need to study to become a true specialist.
Marketing Research
Research is important in many fields, and in this one, it is vital. So, regardless of the major and concentration, this subject is a staple of all related degrees.
In essence, it is about gathering, systematizing, and analyzing the data related to products and services in order to understand how it affects customer behavior. Marketing research can be quantitative or qualitative, depending on the type of data, and shouldn’t be confused with market research, which is a subsidiary of this broader subject.
Marketing Management
If you are pursuing a business-related degree, your curriculum is likely to include marketing management. This subject is also a crucial one for every aspiring professional because it deals with basic strategies and explains processes step-by-step.
In this class, you are going to learn about various aspects and stages of managing a campaign, such as setting goals, planning a strategy, organizing the process of its implementation, and analyzing the results.
Consumer Behavior
The target of all marketing efforts is a consumer, be it a person (in B2C) or a business (in B2B). Therefore, understanding consumer behavior is vital to building successful campaigns.
As an academic subject, consumer behavior deals with how people make decisions about purchases, what affects these decisions, and how consumers can be manipulated to buy a product or service.
Brand Management
Brand management is one of the most creative and exciting disciplines, but it is also the one that requires a lot of creativity and fresh ideas.
Studying this subject in college usually involves case studies and creative assignments. In brand management class, students also learn to understand why certain strategies work and others don’t, and how to create the brand image to increase its value for the target audience.
Advertising
Though the terms “marketing” and “advertising” are often used interchangeably, they are not quite the same. Rather, advertising is an integral part of the broader subject that only deals with paid promotion methods.
Some colleges offer standalone advertising degrees, but students with other majors also frequently take advertising courses. These classes typically cover such areas as advertising research, creative copywriting, return on advertising investments, etc.
Digital Marketing
Among all the types of the field, digital (or internet) marketing is arguably the fastest-growing one. It is also multi-faceted as it embraces several types of online activities such as:
- SMM
- SEO
- Content marketing
- Email marketing
- Digital advertising, and more.
Yet again, some colleges offer specialized digital marketing degree programs. Anyway, students with related majors will almost inevitably have to study the subject, either as a mandatory class or as an elective. And we wouldn’t recommend neglecting it, either!
Corporate Finance
Though finance specialists are different people with different responsibilities, corporate finance is not as unrelated to our subject in question as it may seem at a first glance. After all, marketing activities require budgets, so it always helps to understand where they come from.
Therefore, it is a good idea to study corporate finance as an elective even if your college doesn’t offer the subject as mandatory. Even if you don’t dig deep, it will still help you get a general idea of how to make your strategies cost-effective and custom-tailored to the needs of every corporate client.
Wrapping Up
Marketing is currently one of the most popular, fastest-growing, and futureproof professional fields. Although some people think that it only takes aptitude and some experience to become a real pro, most employers still prefer candidates with a degree in a related field.
The reason is, to become a true specialist, one needs to know a lot of theory. In college, subjects such as Marketing Research and Analytics, Consumer Behavior, Brand Management, and others listed in this article will give you a solid base to build your expertise on. Just don’t forget to combine theory and practice!